If you want to be famous...

TV advertising is the most potent tool available to businesses pursuing greater market share, brand awareness and sales revenue. It allows brands to reach mass audiences and target specific viewing groups in a trusted environment that remains a fixture in our daily routines.

TV works. It is still the most effective brand awareness channel. TV advertising creates, builds and grows brands. … Whilst TV has the highest efficiency at achieving KPI’s to drive sales, profit and increase market share.

51% of all marketing-focused conversation can be attributed to TV advertising. It’s also the medium most likely to make brands famous, according to 66% of the UK population.

TV also drives a higher ROI than any other media, generating £1.73 for every £1spent in the short-term and £4.20 longer-term. This equates to 71% and 62%of total ad-generated profit.

Investing in TV increases marketing effectiveness by 40%.