Shifting perceptions to drive growth.

KTC came to us with hundreds of products that were not really perceived as a brand but more as a commodity product range. Our task – give KTC a brand personality, give it standout and take it to the next level.

Hot Marketing wanted to make KTC standout and make the name synonymous with quality, value and authenticity in both the ethnic/multicultural markets and mainstream too with creative campaigns that would resonate with both highly diverse market places.

Our recipe for success meant creating a truly integrated experience from recipe development for both mainstream and ethnic/multicultural audiences with authenticity always at its heart to top notch photography, consumer press, outdoor, radio, TV for mainstream and ethnic/multicultural, trade advertising, social media, web design, successful promotions, PR, brochures and innovative community engagement.

We created the look and came up with a classic, timeless line “As easy as KTC” coupled with authentic recipe driven food photography always directing shoppers to where they can find the KTC brand.